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DIT Russia UK Mission to World Content Market in Moscow

Russia is one of the largest consumers of TV content in the world, with 74% of the country’s vast 149m population watching national TV channels regularly and 59% watching regional channels. To meet this demand, 2,300+ channels operate in the market offering a variety of content. Emerging new digital broadcasting platforms are also gaining popularity in Russia, which opens further opportunities for international companies to sell their content.

The most popular TV formats on Russian television are: series, movies and entertainment programmes.

World Content Market

The World Content Market is the largest industry trade show in Russia and is attended by 1,500+ delegates representing 500+ companies from 40 countries. Forty percent of delegates represent TV Channels and video platforms.

DIT-Russia will support UK producers wanting to attend by covering the cost of exhibition space at the trade show in the UK branded pavilion. They have negotiated a special rate with the organisers and will settle the payment for stands directly. The package includes:

-        a meeting table in the UK-branded exhibition area
-        individual programme of meetings for your company arranged by DIT
-        access to the trade show contacts database
-        a slot in the conference programme for the UK delegation
-        publicity in the catalogue
-        English/Russian speaking assistant/interpreter for each company
-        visits to the offices of key TV Channels in Moscow

Additionally, DIT Russia will be hosting a networking reception at the British Ambassador’s Residence for the UK delegation, Russian TV channels and distributors' representatives.

  • Mission costs and registration

A charge of £275+VAT per company is applicable for participating in this mission*.

Delegates will need to cover the costs of their own visa, accommodation and travel.

To register, please contact DIT-Russia Team: DITMoscow.Invitation@fco.gov.uk
The deadline for registration is Monday 30th April. Expressions of interest are gratefully received by Friday 20th April.

*To qualify for DIT trade services, a business must be able to demonstrate that it (or its principal) has an active UK trading address. DIT retains discretion regarding access to its services. They will also ask the companies to agree to inform them about the business outcomes as a result of DIT support.