Dawn McCarthy-Simpson MBEDirector of International Strategy
Dawn is responsible for developing opportunities for international, IP exploitation and markets.Show more +
Dawn has had a varied media career spanning over 20 years, which started with five years in the world of commercial radio with Emap Plc, before launching her career in TV.
As a pioneer of local TV, she was head hunted to launch Yorkshire’s first local terrestrial TV channel, where she remained for a further two years as Managing Director. Dawn then went on to be involved with the launch of a second channel, which was the UK's first short film channel which aired on the Sky platform. In her final year she successfully launched the channel into a further seven European countries.
Not satisfied with having experience both in TV & radio, Dawn also ventured into the literary world when she became a published author in June 2006.
Currently Dawn is the Director of International Strategy for Pact. Dawn is responsible for:
- Developing and implementing policy to support independent producers
- Helping members to access international markets
- Developing the international exports strategy
- Engaging and influencing stakeholders
- Negotiating overseas trade agreements & MOUs
- Developing commercialised projects both in the UK and global markets
- Brand integration and product placement development
Dawn's innovative flair saw her create and launch the UK's first virtual market in the creative industries. More recently she created another first for the industry with the launch of another application which connects global broadcast commissioning execs to the UK independent production sector.
Dawn has been actively involved in various industry boards and panels:
Board member – Skillset Cymru
Board member – UK Trade & Investment strategy board
Committee member – Sponsored Alliance
Advisory Nations & Regions – Steering committee
Chair – RTS West (Royal Television Society) judges
International expert advisor –DHI project (China Merchant Group)
Dawn has been appointed a Member of the Order of the British Empire (MBE) in this year’s (2017) Queen’s Birthday Honours List for services to Exports.
Contact Dawn about:
- International markets
- Trade missions
- Product placement
- Brand integration
- Education and training projects
- China Creative Exchange
Favourite TV Programme growing up: Steptoe & Son
Favourite film quote: "Nobody puts baby in the corner" - Dirty Dancing
Outside of work, most likely to be found… Up a mountain
Keep in touch
020 7380 8234
07920 816 428
Monday to Friday, 09:30 – 18:00