AIMICI has announced that its ScreenSkills-accredited responsible AI training, already established as a competency standard for film and television, is now available across the production ecosystem. Production companies can train whole teams to the standard, educators can prepare people to it before they enter the industry, and broadcasters, distributors and financiers can recognise and endorse it.
Rather than focusing on specific tools, which can quickly become outdated, the training builds durable skills, practical frameworks and best practices for working with AI, distilling current guidance from commissioners, broadcasters and unions and aligning with national frameworks such as those from The Alan Turing Institute and Skills England.
Pact
Partnership
Pact is the launch partner for adoption among production companies, with Pact members able to access an exclusive discount on bulk pass purchases, giving independent producers an accredited, affordable route to bringing their teams up to the standard.
The aim is a shared standard for competency when working with AI, so that whenever a team comes together on a production, everyone is starting from the same trusted, accredited foundation.
For production teams, it offers:
- a shared language
- a common foundation
- awareness of key partner and industry policies
Production companies can buy passes in bulk and manage their cohort from a single admin dashboard. Each team member can earn their own certificate, all through self-paced online courses that fit around production schedules.
Pact members receive an exclusive discount on bulk passes. Details of how to access the discount are availabe here.
The training is available now on the AIMICI Platform.
More About the
AIMICI Training
The training was developed and vetted by more than 50 experienced professionals from across the screen industries, and created with support from Bournemouth University and UCL, drawing on leading academic research including the AHRC-funded report Shared-Posthuman Imagination: Human-AI Collaboration in Media Creation. The project has been supported by Innovate UK's BridgeAI programme, which promotes AI adoption across high-growth UK sectors.
The training is delivered as two self-paced online courses, structured into short, bite-sized lessons:
- Level 1: Responsible AI for Film & TV Production 101 (introductory, ~1 hour of lessons)
The starting point for everyone in production, no AI background needed. Covers what AI is, how it's already being used in the industry, and the principles of responsible use. - Level 2: Responsible AI in Film & TV Production (advanced, 4–5 hours of lessons)
For anyone making decisions about AI, from choosing tools to writing policies. Covers assessing AI tools, the real risks (legal, reputational, creative, operational), and AI governance, with separate certification routes for film, TV, or both.
Following the launch of the AIMICI Learn Hub in May this year (the first AI courses accredited by ScreenSkills and aligned with UK national AI skills standards), the focus now shifts from individual learners to the industry as a whole adopting a common benchmark.
More than 1,000 individuals are already learning on the platform, including learners from over 20 universities. AIMICI is now making the same accredited training more easily available to organisations.
The standard is designed to serve the whole ecosystem rather than any single group.
- For production teams, it offers a shared language and a common foundation, including awareness of key partner and industry policies.
- For educational institutions and training providers, it is a way to prepare people for the real AI scenarios they will meet in production, so they enter the industry already equipped.
- For broadcasters, distributors and financiers, it provides a credible, accredited benchmark they can point to, recommend or endorse across the work they commission and back.
In our experience the barrier in teams has rarely been willingness to learn; it is about being able to quickly and easily support different levels of knowledge of understanding around AI across a team. This training is the equaliser, bringing everyone up to the same level, enabling informed discussions and coordinated actions when it comes to AI. The same approach holds right across the industry, from the production teams doing the work to the broadcasters and distributors that back it. This is about building a common language and credible approach to handling risks.