Event
Overview
Digital-first content is one of the fastest-growing areas of the screen industries, creating new opportunities for production companies to diversify their output, reach audiences directly and access alternative sources of funding and distribution.
In this session, Roy Ackerman and Adam Gee will explore how production companies can strategically expand their digital-first activity and adapt to a rapidly evolving market, including:
- Development and idea generation for digital platforms
- Building teams with the expertise to create and market digital-first content
- Identifying emerging talent and industry trends
- Developing community-building and audience engagement capabilities
- Funding opportunities including brand partnerships, crowdfunding, private investment, foundations and grants
Attendees will gain insights into aligning business plans and investment strategies with the realities of the social video economy and the evolving buyer market for the years ahead.
This session is for multi-genre production companies but is mainly aimed at unscripted producers.
Speakers
Adam Gee
