Event
Overview
With commissioning routes tightening and audiences consuming content across multiple platforms, producers are increasingly looking beyond traditional commissioners to get their ideas funded.
Brands have become key partners in enabling new content, but today’s brand-funded landscape looks very different from traditional advertiser-led programming.
This session brings together insights from linear TV, digital-first creators, brands and brand strategists to give producers a clear understanding of how today's brand funding ecosystem works - and how to best position projects to thrive across it.
Speakers:
- Matthew Frank - Co-Founder & CEO, Rocket Rights
- Bart Frank - Co-Founder & Creative Director, Objekt
- Georgia Branch - Co-Founder, We Create Popular
