How AI is Changing Content Creation

Katharina Gellein Viken

Co-Founder, Metrotone Media

Katharina is a TV producer, entertainment showrunner, gen-AI expert and Co-Founder of Metrotone Media, offering advanced multi-platform media solutions and integrating AI-driven storytelling to push the boundaries of entertainment. Their mission centres on creating innovative content that resonates with global audiences.

With over a decade of experience spanning scripted and unscripted television, including flagship formats like Dancing With The Stars, Metrotone's focus remains on delivering compelling narratives. Using expertise in presentation skills and creative direction, they empower teams to develop media projects that seamlessly merge traditional and AI technologies for impactful storytelling.

Carole Pigeard

VP Global Partnerships & Agentic Ecosystem, Moments Lab

A member of the Moments Lab leadership team since 2021, Carole Pigeard developed the company’s global business strategy and built its international sales team. Currently VP Global Partnerships & Agentic Ecosystem, Carole collaborates closely with resellers, integration partners, marketplaces and emerging platforms globally on agent-to-agent transactions.

Previously, Carole delivered business growth for a variety of global B2B technology brands in the broadcast and technology industries, including Octopus Newsroom and Ross Video. As Moments Lab’s spokesperson for agentic AI and enhanced content production workflows, Carole regularly appears at high-profile industry events including NAB. With a degree in International Commerce and proficiency in five languages, Carole has a deep appreciation for technology that enables content localisation and accessibility. She is passionate about leveraging technology to support high-quality, efficient editorial work.