Lobbying & Campaigning

We are a highly effective lobbying and campaigning organisation on behalf of UK independent producers.

Our aim is always to achieve the best economic, regulatory and legislative environment for our members to do business in.

CurrentCampaigns

PastCampaigns

How WeLobby & Campaign

Our lobbying and campaign work is led by our Chief Executive, the Policy team and Pact Council. We work with parliamentarians, Government officials and industry partners to effect change. We also respond to government and regulatory consultations on behalf of our members and submit evidence to inquiries from Parliamentary Select Committees and Government departments such as HM Treasury, the Lords Communications and Digital Committee and the Culture, Media and Sport Committee.

We like to draw on the vast experience and expertise of our members through working groups, consultations and surveys on specific issues. By listening to the views and lived experiences of our members, we can better understand the issues they face and how we can support them through our policy work.

OurPolicy Team

Emily Oyama

Director of Policy

Emily oversees Pact’s overall policy position on broadcasting with regular engagement with the UK Government, Parliament and Ofcom.

She also oversees and plans Pact’s public affairs work to help build and maintain relationships across Whitehall and Westminster.

Emily was promoted to the role of Director of Policy in October 2023 having served for seven years as Pact’s Head of Policy since June 2016.

She has over 15 years’ experience of working within the UK and Scottish Government and worked in various roles within the UK Government including the Department for Culture Media and Sport, Cabinet Office, Foreign and Commonwealth Office, and the Ministry of Justice. Prior to joining Pact, Emily spent two years as the Head of Partnerships in the DCMS and Cabinet Office and was responsible for growing and managing key relationships to implement the UK Digital Engagement Council.

She has an MA in Politics from Edinburgh University.

Email:: [email protected]
Phone:: 020 7380 8232 / 07917 730674

Susie Heron-Halliday

Senior Policy Executive

Susie is our policy lead for the nations and regions and works closely with the Director of Policy on the development and articulation of Pact’s overall policy position.

Susie also provides advice to members on Ofcom guidance and legislation, including the Audio-Visual Expenditure Credits (formerly the Audio-Visual Tax Credits).

Susie joined Pact in 2018 as a Policy Assistant. Prior to this, she worked as a Research Assistant at a think tank. She has a BA in Philosophy and Politics from the University of Liverpool and an MA in International Relations from Warwick University.

Email:: [email protected]
Phone:: 020 7380 8236 / 07876 741981

Working for Our Members & the Wider Industry

Here to Support UK Independent Production

Lobbying & Campaigning

Our ProposalsFor Government

CurrentCampaigns

Harnessing AI InnovationIn the UK Production Sector

Supporting &Growing Kids Content

Channel 4: ProtectingNations & Regions Production

Remaining Part of theEuropean Works Convention

PastCampaigns

Introduction ofTerms of Trade

Introduction of the Independent Film Tax Credit

Introduction of the COVIDProduction Restart Scheme

Stopping the PrivatisationOf Channel 4

Introduction ofAudiovisual Tax Reliefs

How WeLobby & Campaign

Where
We Are

London Office

Leeds Office