Pact has welcomed the UK-China Television Co-Production Treaty signed this week at the 2016 UK-China High Level People to People Dialogue, as it forms an integral part of its China strategy.
Commenting on the treaty, Pact’s Director of International, Dawn McCarthy-Simpson, said: “Pact has undertaken a number of activities with China this year – including two missions to visit Chinese broadcasters - and to end the year with the TV co-production treaty is a real bonus.
“We’re already seeing real interest from both countries in working together across a range of projects, and it can only benefit UK indies looking to expand their businesses overseas”.
Pact is now working on its creative exchange programme which aims to create new business relationships with top Chinese TV executives.
In February 2017, ten executives from top Chinese broadcasters and leading production companies will be visiting the UK to spend time working with a selection of UK production companies. They want to gain first hand experience of TV production in the UK, and to build meaningful relationships with UK production companies with a view to developing future projects.
The Chinese delegation will be made up of those with programming decision making responsibility, or with the potential to influence and gain access to TV commissioners in China with their ideas. Selected UK companies will host a Chinese delegate for two days, during which time the delegate will be immersed in the company's operations and given time to work on ideas for possible future collaborations.
This initiative is being supported by Prosperity Fund in China (FCO - British Embassy) and will allow UK companies time to build strategic relationships with Chinese broadcasters and production companies and an opportunity to discuss cooperation on specific projects.
McCarthy-Simpson added: “At Pact we believe that to build meaningful relationships with international partners there needs to be a deeper level of understanding of each other’s cultures and working practices”.