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Indian Producers join Global Creative Alliance

India has become the latest country to join the Global Creative Alliance (GCA), a group made up of film and TV trade associations from around the world.

A special virtual signing ceremony took place today (Wednesday 20th January 2021), at the Vidnet Virtual Summit, between Pact’s Managing Director of Global Strategy, Dawn McCarthy-Simpson MBE and members of the Indian Film and TV Producers Council (IFTPC) JD Majethia, Shyamashis Bhattacharya, Abhimany Singh, Anil Wanvari and Nitin Vaidya.

The IFTPC was founded over thirty years ago and today has over 500 members in India who work across film and television. The Indian television sector was estimated to be worth 700 billion INR (£7bn) in 2019, consisting of over 900 channels reaching a total of nearly 200 million households. The already well-established Indian film industry continues to grow and is projected to be worth 299 billion INR (£3bn) by 2024.*

Commenting on the signing, JD Majethia, Chairman – TV & Web IFTPC said: "This is a historic moment. The IFTPC and Pact alliance will be a big boon for the producers on both sides. This will give a boost to the Indian Film & TV industry.“

Pact’s Dawn McCarthy-Simpson MBE added: I’m delighted that the IFTPC has become a member of the Global Creative Alliance. The Indian film and television market is one of the biggest and most exciting in the World. I’m looking forward to finding more ways to increase cooperation and collaboration between our production sectors going forward.”

The addition of IFTPC to the GCA comes hot on the heels of Tesiyap, Turkey’s producers trade body, which joined in December. The GCA is now made up of 22 countries including the UK, Australia, Brazil, Canada, France, Germany, India, Singapore, South Korea and the USA, amongst others. The purpose of the GCA is to encourage more effective international collaboration between producers and increase opportunities for co-productions.

UK producers can benefit from Pact’s involvement in the Alliance through a shared Production Platform established to facilitate co-productions, joint events held at various points throughout the year, and the sharing of useful production information relating to countries in the Alliance published via the Pact Growth Accelerator.
 


*Figures from the IFTPC Annual Report, 2019-20.