BBC Webinar: Kids CMI – The New Children’s Audience Insight
Kids CMI is a brand new bespoke data source created for the BBC, which gives insight into what children aged 0-15 are consuming across all of TV, radio and online. It tells users what platforms and media brands children are using, what devices they are using, how long they are spending using them and what the crossovers are.
Independent producers are invited to join this webinar to learn more about Kids CMI from Ryan Lewis, BBC Children’s Audiences Manager. The webinar will be introduced by CBBC's Head of Discovery, Stuart Rowson.