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Welsh media industry to benefit from £22.2m innovation funding

Two thousand new jobs could be created across the Cardiff capital region following an announcement this week that the UK Government has awarded £22.2 million to media.cymru to make the region a global hub for media innovation and production.

Across five years, the programme aims to create more innovative firms in the region and nearly triple the productivity growth rate, leading to 2,000 new jobs. Its activities are designed to respond to emerging technologies, increase small businesses' capacity for innovation and address skills needs for the future.

media.cymru will develop solutions to challenges and opportunities for the Welsh media sector in areas including: sustainability; bilingual production; diversity and inclusion; tourism and technology. It will also deliver new infrastructure including a world-class virtual studio, and an innovation/R&D pipeline to enable ideas to become new products, services and experiences ready for market.

The programme is funded through the Strength in Places Fund (SIPF), delivered by UK Research and Innovation (UKRI).

Find out more here.