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Sunflower TV for Ukrainian refugee children to launch on Friday 1st July

Logo: Sunflower TV, Yellow and Blue

Sunflower TV, a dedicated ad-free YouTube channel which will show hit British children’s programmes dubbed into Ukrainian, will launch on Friday 1st July.

Co-ordinated by Pact, a range of organisations have pulled together to set up the not-for-profit channel offering programmes for young Ukrainian children who have been forced to flee their homes and now find themselves living in the UK and Europe as a result of the war, as well as children still in Ukraine. The channel will host up to 200 hours of Ukrainian and British content and hopes to offer entertainment and respite.

Launching initially with about 50 episodes, Sunflower TV will include a range of dubbed British children’s programmes such as Peppa Pig, Go Jetters, Ben & Holly’s Little Kingdom, Thomas & Friends, Mr Bean: The Animated Series, Jojo and Gran Gran, and Kit and Pup. The channel will also feature shows produced by Ukrainian producers with titles like Brave Bunnies and Eskimo Girl.

Pact Chief Executive John McVay said: “It’s difficult to imagine the trauma Ukrainian children have suffered as a result of being cruelly uprooted from their homes and communities only to find themselves thousands of miles away living in a country where nothing is familiar.

“Hopefully Sunflower TV can go just a little way in providing them with some kind of light relief or distraction to take their minds off the terrible experiences they’ve been through, even if only momentarily.”

The Ukrainian Institute London is one of many Ukrainian organisations supporting the initiative, providing hands-on advice about how to support the needs of Ukrainians arriving in the UK, and a key principle of the channel is that Ukrainian kids should have free access to enjoy popular UK TV shows - but in their native tongue.

Director of the Ukrainian Institute London, Dr Olesya Khromeychuk, said: “Millions of Ukrainian families have been displaced as a result of Russia's war against Ukraine.

“Children who have lost their homes, friends, and relatives will certainly benefit from having at least some sense of familiarity by being able to access materials in their native language. 

“And it is important that children don't feel their own language is being drowned out as they start rebuilding their lives away from home.”

Olga Korol was forced to flee the war and is now focussing her efforts on helping the children and women of Ukraine.

Olga said: “Ukrainian children are now experiencing a very cruel war, a war that will change their lives forever. To support the future of Ukraine and Ukrainian children, a special YouTube channel has been created. The content has been lovingly and carefully selected by some of the best media professionals in the UK with the involvement of child psychologists and Ukrainian mothers. This special YouTube channel will be a wonderful gift for Ukrainian children, a guide to the world of childhood, new knowledge, talents and dreams. See you on Sunflower TV!”

The project has received pan-industry support from a range of key organisations in the creative industries including production companies, broadcasters, distributors and content creators both in the UK and in Ukraine. Organisations involved include: Aardman, All3Media; Banijay; BBC and BBC Studios; Channel 4; Channel 5’s Milkshake!; S4C; Entertainment One; FILM.UA, Fremantle; Glowberry; ITV and ITV Studios; Little Dot Studios; Mattel; Paramount and Nickelodeon; Sky; Starlight Media in Ukraine; STV and YouTube. 

More content, such as Enjie Benjy, will continue to be added after the 1st July launch date, including additional shows aimed at six to 11-year-olds, increasing to around 200 hours, available for Ukrainian pre-teens in the UK and across Europe.

Any organisations that can offer more content to be shown on Sunflower TV should email Deborah Chang at Little Dot Studios: Deborah.Chang@littledotstudios.com

John McVay added: “Everyone involved has given up their time and rights to their content for nothing and I’m hugely grateful to the support and enthusiasm all parties have shown in making this happen. It really shows that the creative industries can be a force for good.

“The most important thing is to get Sunflower TV up and running and to make sure Ukrainian families in the UK are aware of this resource for their children.”

Pact would like to thank all members and industry friends who have helped to make the initiative happen.