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Pact members encouraged to complete survey to help shape the skills needs of the emerging immersive economy

This is an unprecedented cross-sector survey for Immerse UK, Pact, UK Screen Alliance and Ukie members to help shape the skills needs of the emerging immersive economy.

Pact is encouraging members to take part in a cross-sector survey from StoryFutures Academy - the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London - which is aiming to identify what priority skills areas exist to develop the UK’s competencies in audience-facing content production.

The survey is addressing skills needs, skills gaps and skills supply right across the sector and at all levels from entry level to senior ranking roles. It forms part of a larger body of research work which is also looking at skills mapping and pathways into immersive from the more established film, TV and games industries. Interviews and focus groups will play a key part.
 
Britain is a world leader in the growing field of immersive media. There are over 1,000 specialist immersive companies in the UK employing around 4500 people and generating over £660 million in sales. According to Goldman Sachs the market  could be worth as much as $95 billion in 2025. However at this critical time of economic growth, one key area of weakness identified is ‘skills gaps’.
 
The immersive economy in the UK’ report published by Innovate UK in July 2018  identified that “More than 2/3rds (of those working in the immersive sector) are worried about access to skills.”
 
The report aims to develop a better and more comprehensive understanding of what those skills gaps are. It will be delivered to all trade body members in the Autumn, with interim findings available June/July 2019.
 
Please take part here; it only takes 10 minutes.

Closing date for responses: midnight on Wednesday 10th April 2019.