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New-style TV Exports Report launched

Total revenues from UK TV programming sales estimated at £902m.

USA, Australia and France were the three largest markets.

Entertainment was the best-selling genre, followed by Factual and Kids.

Pact has today (Wednesday 20th June 2018) published its new-look TV Exports report reinforcing the UK’s position as a world leader in producing high-quality programmes that are popular with viewers around the world.
 
The report – produced in partnership with BBC Studios, ITV Studios and DIT – showed that the UK performed strongly in sales of TV content in 2016/17 with overall estimated total revenues of £902m. US sales were £335m, making it the UK’s largest export market.
 
Australia and France were the next largest markets (£73m and £60m) respectively, with France being the UK’s biggest non-English speaking market.
 
While finished TV programming was the largest source of revenue (£404m), streaming services such as Amazon and Netflix accounted for a quarter of sales in 2016/17 (£225m).
 
Information on genre was included in the report to provide more insight into which genres were top at driving sales. Entertainment was the best-selling genre as a whole, followed by Factual and Kids.

The most widely exported shows of 2016/17 highlight the variety of content available. Planet Earth II, Sherlock and Midsomer Murders maintain the success of earlier series, while high production period dramas including Victoria and The Crown were also popular globally.
 
Looking to the future, indies are confident that their revenues will grow and there is a particular focus on increasing sales to China. Uncertainty in the European market, driven by Brexit, as well as the growth and dominance of streaming players are the talking points of the industry.
 
Commenting on the findings, Pact CEO John McVay said: “The new-look report shows that the UK continues to provide world class programming across a range of genres and indies are taking advantage of the opportunities that streaming services such as Amazon and Netflix have to offer.”
 
Paul Dempsey, President, Global Markets, BBC Studios said: “As the world’s biggest exporter of British television, from both the BBC and UK indies, we were encouraged to see good growth in 2016/17 on the back of strong global demand for British dramas from Sherlock and Luther to Silent Witness and Call the Midwife as well as our world leading entertainment, factual entertainment and natural history.”
 
Maria Kyriacou, President, ITV Studios International, said: “Given the pre-sales of ITV Studios' forthcoming drama Vanity Fair and the ongoing popularity of our returnable scripted series such as Victoria and Poldark - as well as the current global buzz around our record-breaking smash hit format Love Island - we know there is an ongoing desire for UK content and the report's figures amply demonstrate that.”

Download the full report:

TV Exports Report